Analyzing gender inequality through large-scale Facebook advertising data

David Garcia, Yonas Mitike Kassa, Angel Cuevas, Manuel Cebrian, Esteban Moro, Iyad Rahwan, Ruben Cuevas

CSH Vienna, MUW, MIT, UC3M, IMDEA, CSIRO


World map of the Facebook Gender Divide

The above map shows the Facebook Gender Divide (FGD) in 217 countries. Countries are colored according to their FGD, from blue (more women) to red (more men). Countries with missing data appear in dark gray.


Facebook male and female activity ratios

Scatter plot of the ratios of male and female active users over the whole male and female population of each country. Dots are colored according to their FGD.


Distribution of the Facebook Gender Divide

Histogram of values of the FGD. There is clear skewness towards high positive values of FGD, while the mode is slightly negative.


The Facebook Gender Divide and Gender Inequality

Scatter plot of the rank of FGD versus the prediction using other development and gender equality indices. Colors are colored according to their rank of Gender Education Equality, the strongest predictor of the Facebook Gender Divide.